Luisa Salas

Luisa Salas, known professionally as Hola Lou, is a Colombian illustrator based in Bogotá, recognized for her bold, colorful style and joyful aesthetic. She studied graphic design at Universidad Nacional de Colombia and has developed a distinctive approach that celebrates Latin American visual culture. Her work features vibrant colors, playful characters, and compositions that radiate positivity and energy. Luisa has created illustrations for clients including Google, The New York Times, Spotify, and various international brands. Her work often explores themes of culture, community, and everyday happiness with warmth and visual charm.

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